Before getting into our 7 Best Facebook Business Marketing Tips we need to cover a few basics. Facebook is a company based in Menlo Park California that was founded in 2004 as a social media network focused on people interactions and sharing of media and content. Originally the site was limited to Harvard students and expanded through universities mostly Ivy League with a focus on the Boston Area in Massachusetts. The plan was simple, share content among students and allow them to network and build connections for tomorrow.
Fast forward 14 years in the future this limited network is the worlds most populated member site with over 2 billion of the internet’s 3.5 billion users registered. That is more than half of all people with an internet connection have a Facebook account and the population of Facebook is nearly 7 times the population of the United States, making Facebook Business Marketing a true international cornerstone.
Our 7 Best Facebook Business Marketing Tips
Our favorite tip here at Affiliate 3 Percent is to learn to create a top blog and great content because it is truly the core of any marketing plan. You need a place to have people land for more information related directly to their interest, targeted reviews of products, and gooey content that will keep them coming back to your site for more. Without a blog, you become a sales pitch and with people spending hundreds of millions of dollars to blog ads and sales pitches you can guess that most of your marketing or rather advertising will fall on deaf ears.
People don’t like being sold but they love to learn about products and brands and make educated decisions that leave them in the driver’s seat. So feeding them good to great content is Facebook Business Marketing Tip number 1.
Facebook Business Marketing Tip Number Two:
DON’T START POSTING LINKS BEFORE READING THIS! Facebook Groups only work if you post related content to the RIGHT audience and let them choose where to take the conversation.
The biggest mistake I see affiliates make all the time is they will post to SPAM groups for affiliate marketing and post just their opportunity link with no reason to follow it, especially if you are another idiot looking to drop their link and run to the next forum. These groups have next to no interaction, next to no lead delivery, and almost NO RESULTS!
Instead, you need to look at who your ideal member or customer is. You need to know something about the customer as I have covered heavily in our Twitter Business Guide here. As you will see where you need to know your niche and understand what people in that niche are looking for. That will be what they seek in the search engines and what they search for information on Facebook. If you focus on advertising groups you will only get other advertisers looking to advertise free, often, and on as many groups as a day allows hoping something breaks.
Facebook Business Marketing Tip Number 3:
[click_to_tweet tweet=”Don’t be afraid to talk money, or for that matter spend some money.” quote=”Don’t be afraid to talk money, or for that matter spend some money.” theme=”style3″]
I mean you advertise free to join and you will get a tone of people looking for something for free but if you want to make money finding a bunch of people looking for a free handout is not a way to gain high conversion rates. If you want someone to join a program at $49 a month that has a free option, instead of advertising “Join Free Today”, advertise, “Best Business Under $50 a month – Try before you buy.” and you will get more people looking at a small investment and fewer looking to freeload.
Using this critical advice will save you time when connecting with prospects or leads, and money when using paid advertising like Facebook for Business Ads. You can invest in advertising knowing your clicks are from people really interested in starting a business who are ready to make a commitment to a paid membership. This alone can increase conversions and allow you to scale up to unlimited proportions. After all, aren’t we in this to make money from home?
Facebook Business Marketing Tip Number Four:
Think People, not numbers and be ready to make friends before business. People connect with people more than brands and companies. The reason business to business sales person will take a business owner or their perfect prospect to lunch or a conference is to get one on one time and build a professional relationship. In the Restaurant industry, we were friends with most of the vendors and drivers or salespeople who came in just as we built these relationships with regular customers.
When you take the added time to get to know a vetted prospect you can usually ask more of them than just presenting your business to someone who asks for a few details. It can be the difference between getting that $49 a month membership and getting the $179 upsell with it. If your business is one like Wealthy Affiliate you might sell a premium membership and through the relationship also market into a Jaaxy membership or even add value from other training programs and traffic suppliers for years to come. This too can scale your business upward through add on sales or upsells.
Facebook Business Marketing Tip Number 5:
Don’t be pushy. Time is money so we tend to try to push people into a decision but that can be met with resistance as nobody likes to be pushed. We don’t like pressure and see it as a red flag for a scam to be hurried into making financial investments or purchasing decisions. When it’s done we may revolt and be lost as a lead forever.
Affiliate marketers are told by idiots and I say that being kind that this is a numbers game and a no means next. It doesn’t have to be that way. A little finesse is an investment in what may be a maybe later sale. If you pressure a prospect the sale can be lost for good despite the time you took to pitch the human being you were communicating with. Where the finesse approach may take more time but get 110% more sales because the relationship and trust are allowed to grow, and the parties begin to understand why a commitment will benefit them.
Facebook Business Marketing Tip Number Six:
Use an Autoresponder or Bulk Email system to collect leads on your blog. You will be sending a lot of regular traffic to your blog through group posting and using Facebook Business Fan pages. Why miss out on building all of those relationships when you can easily prepare a report or other ethical and related bribe to get the visitor to become connected. Getting that initial connection and being able to automate the repetitive information such as talking points about your company, case studies, and your own personal story of your business will help you get more social contacts and build more friendships.
You can even link your Lead Capture page to the call to action button on your Facebook Page. You can use any piece of content to market your business inside Facebook and get the conversation to carry over to your blog but if you are not capturing leads you are missing half or more of your opportunities. After all, time is money and the more conversions you get the better you have spent your time. Don’t be afraid as Autoresponders like Rocket Responder have made it very easy to get started and you can even plug in your blog’s RSS syndication feed to send updates every time you post. This will recycle traffic and refresh member interest.
Facebook Business Marketing Tip Number 7:
Facebook Pages, Pages, Pages. Just think about the advertising end of marketing. Those free groups will get you a lot of targeted traffic but no business can have too many customers, Right? So when it is time to scale up you can either pay for Pay Per Click advertising to your site that is relegated to the sidebar and often ignored or you can feature content, Your Content. You do this by using Facebook Pages and Promoted Post which appear both in the sidebar and directly in the prospects feed.
A Fan Page is like having a separate website that can be found on the Web’s largest authority site. This page can actually pro-date your blog like my planned blog V-Twin Men for motorcycle enthusiast I have run that fan page for around 18 months now to pro-build interest and generate an audience s I prepare to build out the blog as time permits. Given the regular content, the size of following and the fact they have a predisposition to clicking story links to read more it is a given that the blog when launched will see much success from this relationship.
The fan page can share images, videos, content, and linked content while linking to a lead capture page with the call to action button. It is friendly and familiar and the user doesn’t have to leave Facebook to read more about you and your business. Keep in mind though that getting the reader to your blog to join your prospects and become friends is the ultimate goal.
Summary: Facebook Business Marketing Works.
Ultimately even if you hear bad things about Facebook and horror stories about people failing you can use these tips to prove nay Sayers wrong and win at Facebook Marketing. You can build traffic, build content, pro qualify visitors and potential customers, and build relationships that can be scaled up on demand. You will find Facebook Business Marketing to be a must in your social media marketing arsenal.