In this 8-minute success guide for social media marketing we will be discussing Twitter a lot but not because it’s the best or anything but because what I tell you about Twitter applies everywhere you get social for business purposes. Social media is as simple as it is difficult. You have to set ground rules of who you need in your daily routine and who you need to follow you and keep them separated and segmented. Some will cry fouls because you are picky with who you follow but all will be happier with the level of content you share with them.
Here’s your 8-Minute Guide to Success in Social Media Marketing
The first thing you will learn is how to screw things up and screw them up bad with social media. I can absolutely guarantee you will be tempted by sites like Twiends that offer a follower exchange, or hopping on Twitter and Facebook Trains were everyone joining after you has to follow you and others on the list. You will get told the secret to the big following is to follow everyone back etc.. BULL POOP!
Major Mistakes I made with my big Twitter Account and getting to 14K followers which should easily be over 30K by now.
I made every mistake you see above. I now follow 9,000 mostly strangers, dead accounts, spambots, and porn star wannabe cam models. I have my political friends mixed with important figures in my marketing business, and the people I really want to hear from are silenced in the white noise of hundreds of fluff posts drowning them out daily.
It’s not uncommon for me to spend a couple of hours a week unfollowing a hundred or so people who are just not there or don’t add to the right conversation. My political following is strong there, so I need to get my business following to move to the other accounts but because of the static interference of those who fit neither category, I can’t fully tell who is who anymore. Needless to say, I won’t make those mistakes again.
My newer accounts are starting to grow quickly because I am being more selective in who I follow, culling the ones who don’t take social media marketing or affiliate marketing serious and being left with a stream of thought that is less convoluted. My 14K+ follower account still has over 30% dead accounts I follow including spambots.
The art of following to get followers without following everyone.
What I have learned about social media marketing and general social media for business since that time is that the tighter the group of people you follow the more attention and respect you will command. If you focus on only following a hundred or so influencers and prominent figures such as bloggers, and columnists, professors and company heads in the niche you do business in you will have a feed or stream filled with worth sharing information that trains you and your following in the same manner.
The aim is to be social within that grouping first. You need to retweet and reply, at mention them, etc. Soon they will take notice and do the same for you and suddenly you are seated at the table of experts and no longer an unknown. You will have a voice.
When you share the content these experts produce you add value beyond your own views, scope, and abilities. Value-added content will put you in the must-read list of followers looking for their break or at least to train their minds. You can be sure that the followers you have been engaged in your niche by interacting with them anytime they share, follow, like, comment or just shout you out. Just like what got you in with the big dogs will get you rolling in engaged followers.
There are some cool things that happen in the current big 3 social networks, Facebook, LinkedIn, and Twitter. They all have #hashtags which are searchable in their own data-driven Search Engines. They also have grouping abilities. For Facebook and LinkedIn there are forum styled groups for just about every topic you could wish to discuss. For Twitter, you have a list that you create.
In the case of groups, you and other people join them freely. In the case of a list, you add people you wish would follow you to a list that will show conversations from that group you can interact with. It will also let them know that you added them to a list and showed interest in them. Professionals love this, but some more private connections don’t so expect a few to ask to be removed. That’s OK we can’t get everyone to bit but the more you add to the list and the more you engage with their content of mutual interest, the more of these list people will become followers without you having to follow first or follow back.
Well, the first thing is to make sure you know how to find potential followers using lists and groups. These can be highly engaged users talking about your niche regularly but to find them you can start with who is already following you and those who you follow and look at their followers. From their followers, you can Gage who is active, who is interested, and add them to a list or make an in-group connection.
The next trick is to simply create the best content possible on your blogs and expressly for social media, like exclusive content, Memes, Quotes, etc. And feed it to your captive audience daily. Give them at least 2-3 share-worthy pieces a day and they will tell friends who tell friends, who tell friends. It’s not unusual to add 40 to 100 new followers in a day with one good piece of content so send 2-3, not enough to be spammy but 2 to 3 well-thought pieces and be ready to greet new followers.
Summary of your 8 Minute Success Guide For Social Media Marketing
In less than 8 minutes you have read how to create a new social media account free of fluff, focused on your niche, and easy to manage. You have learned what content types to send and how to interact with both followers and those you follow. I showed you how to establish your own influence in your field, and how to build a huge following that is engaged and active and will amplify your content and overall message.
If this comes across as a brief guide I hope it sinks in and really helps you despite its short nature. These tactics in one way or another work in every social media network online including the upstart Webtalk.co I highly urge you to make a part of your future social media marketing.