How to promote your business on Facebook with hassle-free tips for entrepreneurs of any size.
If you are online today the odds favor that you are on Facebook at least as a human even if you’re not quite there as a business. In this post we will be talking about getting online with Facebook Pages, promoting your business on Facebook through generic social media and Facebook Ads. The guide is brief and simple to follow so please take a few minutes and dig in.
Principles of social media and promoting your business on Facebook
One thing I always say in this type of post is that social media is selfish. People are always looking for information to solve their problems or sharing their interests to stoke their own ego while paying little attention to what you are interested in. They tune out the noise outside of their own searches so your best place to be is in front of their search traffic.
Facebook has made this easy to do through their own search algorithm for content added publicly in groups, pages, and private profiles while also allowing you to jump in line with paid ads and promoted content. There are some things though that make it tough to stay in front of your collected audience such as page followers.
Facebook limits your active readership on your Facebook Pages based on user interaction. No more than 15% of your followers will be notified in their feed of your new post for your Fan Page, and around the same for your groups if they don’t select to be notified of the new post as a priority. That’s something very few readers do.
Things to know about Facebook Pages
While being limited to reaching 15% or less of your followers seems like an exercise in futility pages can now be connected to groups that expand your readership and each follower is like a subscriber on your e-mail list. When you send an e-mail out you get around 15-23% readership average if you produce strong content. your click-through is around 30% to 50% of the readership and sales less than half of that.
A Facebook page is a means to connect with more subscribers and pre-sell them with great content so they sign up for more information or take a buy action. By reducing the number of posts to a readers feed you are in less competition for being read than say trying to grab attention in an inbox filled with 100 new e-mails.
If your content is good you will reach up to 15% of followers with much higher engagement than e-mail alone. The most vital action in social media is a customer and potential customer feedback. When there is a problem you will know about it ASAP. Handle the issue publicly and satisfactory and your potential client’s list will convert higher. After all, people love to see great customer service in action.
Having support groups or insiders group expands reach and service opportunities so always create the group. More interaction is more traffic and sales. You can drive more people to your public page and public group through Facebook Ads.
Types of Facebook Ads
The 3 main types of ads on Facebook accomplish one of 3 objectives. They promote a page or product, promote a post, or promote a website. You have multiple choices on each of how far you want your spread to be, how targeted you wish your audience, language you need your marketing to appear in, regions where the ad is desired, and of course budget factors like how many ad views or how much you are willing to pay per visitor.
The more you target your market the more likely you are to dig into buyer traffic but keep in mind that the fastest-growing segment in marketing with some of the highest conversions in years is native ads or content-based advertising. You can use targeted landing pages to really hit home with related content to what you are trying to accomplish be it join a mailing list or buy a product.
Choosing the Facebook Ad that’s right for your Business Promotion
The best way to think about ads on Facebook to promote your business is to see what each ad can actually accomplish. Each ad type will sell a different image for your business and for many a mixture of the 3 main categories of ads is perfect for success while may have budget issues that make a certain ad type more desirable.
- Type 1: Promote a Page – This option will help you build a captive audience by pairing content with readers looking for that interest and will help people find and follow your page and eventually your group which also can be promoted in a similar manner.
- Type 2: Boost Content or Posts – This type of advertising promotes a specific piece of content on your page or on your website. This gives the reader a reason to visit your blog or website and hopefully sign up to your list or buy a product or set of products.
- Type 3: Promote a Website Directly – By far the most costly option but often the highest conversion is to promote your website directly or sell a product either through the Facebook Marketplace or on your website. As a result, you can expect to pay up to $3.00 per visitor though I typically suggest using a lower bid around 50 cents to $1 if your budget is tight and only a few conversions would help grow the next budget. Of course, the higher your bid the more likely your ad is to show before your competition you can still reach buyer traffic at lower bids.
Save money with advertisement targeting
The big Labowsky of How to Promote Your Business on Facebook is the targeting of your advertising. You need to pay special attention to your ideal customer avatar.
For those who have not created one, you need to write out a list of things about your ideal customer for the product you are promoting. An example of what it should look like is below.
- Product – Money for College Business Opportunity
- Idea Customer Profile Name(s) Jack (male) Diane (female)
- Sex = Male or Female
- Age = 18-24
- Income: Under 35K
- Language English/Spanish
Interest = Jobs, Employment, Internships, business opportunity, money for college, student loans, loan repayment, college debt
By using these known details you can super target your ads on Facebook which will increase conversions and ultimately increase your ROI or Return on Investment. You will see far higher sales targeting this audience with a related ad to them than say advertising Age 18-65+ Male Income 50K plus. Interest any and Language Any. Sure you may reach 1 billion users with the broadest match but how many of those billion Facebook Users actually benefit from your product or offer?
Give a ton of thought to each ad. Use split testing which is an option with standard ads to see what converts better. Keep testing until you are getting a 3% or higher click-through rate and have conversions that meet your desired ROI or exceed expectations. Still, not sure how to do this hiring a firm will not be a bad idea in the short term if it is in your budget and while you learn.
How to promote your business on Facebook summary.
While targeting may seem time-consuming and the whole thing sounds like a small number game Facebook Ads when combined with the use of Fan Pages and Facebook Groups have a high Return on Investment for millions of businesses and blogs just like yours.
Cost-effective you can set a budget as low as $5 a day and $10 total ad spend when promoting a post for example. As a blogger, all I do is promote a post to drive traffic and readership to my blog pages and our special reports offer. More subscribers and higher return readership, in turn, increase sales, engagement factors like comments and social shares and boost my search engine rankings.
These factors can work for you. If you have experience or questions related to this post comment below.