So How Do You Write Newsletter Copy That Sells And Converts Like Crazy Time And Again?
Let’s start by discussing what a newsletter is and is not because 3/4 of the marketing world seems to have their heads up their rump about this simple solution to e-mail marketing. A Newsletter is a place to share information of value to your reader. You can advertise around it and even in it but if you are just sending ads your open rates will be under 15% and actually conversions only around 2-6% of total list size.
Companies like Hubspot have e-mail newsletters down to a science. They get open rates north of 30% and conversions over 12% because they firs take the conversation out of the mail, and second over-deliver on the value before any pitch is done.
This approach converts higher than anything else online because the reader always knows they will get something for nothing, they have to visit your site to get it so you get something of value also for nothing, and because trust is built they are more apt to do business with you.
For a good example of what an affiliate marketing newsletter should look like visit Our First Editon Newsletter Here.
The first step as stated above is good content. Be it a product review, program review, how to post, or a list of posts from around the web adding a mix of these elements will add value to any offers.
In our case I have monetized our new newsletter through affiliate offers but also the best deal on advertising money can buy with classified ads that rotate through the site for just $5 for 90 days. We also offer 6 months and 1-year packages and a special offer to the first five lifetime ads sold each week that can put a single line ad in our e-mail edition as a bonus.
When the newsletter grows the classifieds ads will put a minimum of $100 a week into the pool with 50% of the revenue going to drive paid traffic to the newsletter. These ads further value to the readers as they can get their ads seen by thousands of newsletter readers in the e-mail, online, and mobile online formats for less than a cup of coffee at Starbucks or sandwich at McDonald’s.
Newsletters or Ezines can have text listing and featured content.
By featured content, I mean paid post, but again limit these advertorials to only the best that add value to your newsletter. There is nothing like a blatant ad to ruin a good day for your readers so be careful not to accept anything less than a thorough review. You can also have a separate insertion price for writing the review for the advertiser.
I also mentioned mini-reviews. In the case of our first edition, I have 2 short reviews that add value to the reader but don’t fully spill the beans. In the future, these posts can be used to link back to full blog reviews here for each program driving traffic to my blog.
Why did you choose the classified ads format for advertising?
I chose classified ads because like many online business magazines and other affiliate online publications I can have more advertisers offering extreme value at the same time. With the plugin, I am using for WordPress I can also rotate ads on all pages of the blog-driven newsletter. These random ads not only drive visitor attention to advertisers but with 5 in rotation on our main sidebar and another 10 visible in our mobile view and the collapsible menu we are sure to also drive results.
After all, what is an ad if it is not exposed to your total visitor traffic? By using these visuals and text ads we can ensure click through and more traffic to the advertising party’s websites and blogs.
With categories that are aimed at home business marketers and affiliates, you can see we have highly targeted content to offer and ads that relate to users.
In my case, I have not only secured thousands of weekly ads on related traffic programs to the online marketing and affiliate marketing industries but I also use 50% of paid ad revenue to drive paid advertising that is laser targeted to our little Newsletter. I do this through paid channels including Bing Ads, Facebook, and Twitter Ads, Webtalk and other social channels as well as native advertising like Taboola or Outbrain.
Every week we guarantee not less than 2000 visitors reach the blog and we have multiple channels driving users to our e-mail newsletter where we include the free report on the free report page above this post. Click here to get your own copy of 7 Steps to earning a full-time Income Online.
In the future, we will provide even more value through additional gifts but this report is exclusive to us.
Be personable, don’t be a robot. Feel free to make mistakes as perfection looks like you are paying a writer instead of being a human. You know when you read a newspaper in which writers just report the news and which have passion for what they do. Have a passion for what you do.
Always over-deliver on promised content. You are great if you send a brief summary of content in your e-mail reminder but leave something out to provide intrigue. Here is a sample of your potential broadcast message.
Hey ~firstname~ Your New Newsletter Edition is Ready and Filled with Value
I wanted to let you know that in this week’s e-mail we have short reviews of two great programs and have included posts from around the web that will wet your training appetite and soothe your need for knowledge. I personally guarantee this exclusive content will not disappoint.
Click here to view online.
Your Name Here,
As a valued subscriber you will find and exclusive advertising deal on site. You will not beat the price anywhere so get your own ads secured for the next edition.
If you have 1 line ads to include you can do so after the P.S. and if possible include your logo in the e-mail to make sure the reader knows it’s you every time you send and looks forward to your Newsletter. There is nothing like getting a low open rate and since subscribers are used to the old spammy ad after ad e-mail list they will often set an inbox filter to make sure they get your next edition on time. Be sure also to train the user to look for your editions on a certain day of the week. Our newsletter publishes every Tuesday.
So How Do You Write Newsletter Copy That Sells Tome And Again?
Drive value not ads. Be personal, not robotic. Be punctual and dependable. Over-deliver on promises. Allow readers to get added benefits like their own ads in each edition. Always focus on content first and revenue second and the revenue will exceed expectations. Don’t be a jerk and only send occasional solo ads to your list.