I am often asked why my business slows down at Christmas time, about a week or two before and then picks up some mid-January. The reason is Christmas focus but how to handle Christmas as a Network Marketer exactly? Read more for the solution to your problem.
How to Handle Christmas As Network Marketer – The Things Your Sponsor Didn’t Teach You.
With Network Marketing there is often a divide between wanting your team to do well and wanting yourself to do well. As a result, some Network Marketers fail to go over such touchy subjects as holiday slowdowns and instead focus on telling their people about the best holidays in which to sell products. Fact is for many Network Marketing and MLM businesses the Christmas Holidays are a boom timer until about 1-2 weeks before Christmas when all of a sudden the bottom drops out.
Why is it that for like a month to 2 months that your Networking business sags and recruiting becomes a bear?
First, you need to think about what exactly MLM and Network Marketing business models look like and they are not exactly the same so the die down on each is a bit different. With MLM, for example, everyone is required to be a customer of the company in order to make money. With this, it means Christmas Dollars tied up in a business venture that may not be making you money yet. Thus, a lot of people let their business slide for a month during the holidays and invest again come January or February.
With Network marketing the product is all of how you make money and because products are shipped people stop buying online about a week before the big day fearing the gifts may not get there in time. Network marketers feed off sales and not off auto-ships. In fact, the only real thing similar to MLM is that you have multiple tiered structures to your business.
Is There A Methodology For Making Money Through Christmas for Network Marketers?
Well, be it Network Marketing or MLM the networking professional needs to be sales focused from at least November First until December 18th-20th. From there it is time to shift focus but above all give yourself a much-needed break and enjoy your Holidays. Come January you can start on that plan of action and reap the rewards of credit card billing.
That’s right! Come January your friend will be debt and your foe will be lack of product sales. Sales will be down until people start thinking about their needs again like weight loss in January and Love in February etc. But recruiting for Network Marketing and MLM becomes easier in January and February because of credit card bills and people needing extra money to pay for the extra money they spent on Christmas and New Year’s Eve.
Armed with the knowledge of debt you can develop a plan to recruit this year’s sellers and start building your team again. After all, there is a network in network marketing and Multi-Level Marketing or MLM.
What are some great text ads to run in January and early February for Network Marketers?
I love debt ads because it is the best time to really help people with your network marketing business. Running debt ads is not sleazy, and should not be about you or greed. People need affordable, working solutions at a low cost. For that reason, they tend to jump into network marketing and ease back into MLM marketing. After all MLM folks you tend to be pricey and the last thing they need is another bill so it will take you more time to start recruiting again. Below are a few one and two-line ads I have run.
- Still, paying for Christmas? Give me a call I can help!
- Still, paying for Christmas? Don’t let credit card bills get you down. There is a way to pay them off at no cost to you.
- Christmas Debt? Let’s see how I can help you pay it off in just a few hours a week.
- Don’t forget the credit card bills. Just laugh because of your new side hustle and an easy way to pay them down.
- Learn how to pay off credit cards with a small home-based business in your spare time.
- Legitimate work that can be done in your spare time. Get out of Credit Card Debt starting today!
As you can see it is fairly easy to market opportunity but if people have no money to spare you may have a tougher time warming the market for MLM where they have to spend cash to earn higher rewards. Still, as they say in the business, “Some Will, Some Won’t, Who’s Next?” and that is somewhat of the attitude MLM will have to take.
Is there the best approach for Multi-Level Marketing after Christmas?
In addition to paying down debt, and selling healthy products, (especially weight loss supplements and workout programs) you need to be a friend first and help people see their way out of a bad situation. Understand it may take them a few weeks to put money together and tell them that is fine but this is an investment in their long term financial success that could see them debt free by next year.
After all your success is dependent on their success. You must also drive home the exact training they will receive from you and their team that will lead to success in your MLM or Network Marketing businesses. They will want to know the cost, the approximate time before they can make money, and what kind of safety net or training will accompany the opportunity. DO NOT FREAKING LIE. It will take at least 6 months for their opportunity to gain traction if they can’t afford to advertise so tell them they may not see real results until at least June or July. They will respect you for the truth and be more likely to join.
A Tale of Hope for Network Markers and MLM Professionals in the New Year?
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Where does this training come in?
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Above all what is the take away here for Network Marketers After Christmas Slump?
Christmas need not be feared in a Network Marketing business. You simply need to plan some time for the people closest to you. Keep your team in the loop, and prepare for the post-holiday marketing plans. You can survive the slump by having a good sales plan going in and a great exit strategy to get back on track come January or February.
Good Luck, Happy Holidays, and Merry Christmas to all.
Andy Zeus Anderson