Before we get started I need to know I have your attention because what I will tell you in the next few minutes can save your life in Network Marketing. See 20 years ago I failed twice at network marketing in two major player companies, and I did it for pretty much the same reasons that the 80% of you who will not read this whole article will fail with your current or prospective companies. I wasn’t ready to succeed with any online business.
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Flash forward to 2019 and my business is growing again. In fact, I am just starting a new first-floor company this week and am excited to make my welcomed return to big-ticket Networking. Sure I am still in Strong Future International after 8 years but nothing I have done in the last 9 has the potential of where I am moving my focused efforts now. See I have a team of over 800 people in SFI and my earnings could be considered nice compared to average but just one of the active members in SFI could be worth 10 times as much income in CTFO. All because of positioning, and product timing.
If you are already in an MLM or Network Marketing Program do you know your product positioning?
Every recruiter I know is always telling you a company is on the first floor of something big. Most of the time it’s true that the product is still very new to the marketplace but if the company itself is huge your potential to earn diminishes unless you know your product positioning and how to exploit it.
A Product position would be a new breakthrough or new way of doing an old thing. For SFI the Rewardical and its connective tissues of Localvantia and ECommergy are very much cutting edge ways of doing old business a new way. As such my SFI business has nearly tripled in the last 3 months time because of product positioning. The fact is the new SFI product lineup is evergreen. People will always need training when entering a field like e-commerce and will need tools to not just drive new customers in the door like Localvantia and Rewardical Search, but to retain existing customers like the Rewardical Rewards point does for more than 900 retailers and growing around the world.
I know my product position so while SFI has its new products creeping into the marketplace my income has already grown 3 fold. But the majority of affiliates there do not have the clear vision and adoption has been slow because there are little media pop driving the feeding frenzy there is around CBD Oil from 100% Legal Hemp. If you put Rewardicals attached to every Hemp Sale in the world you may crush it 10 fold in SFI but that just isn’t the case today.
Will I leave SFI and leave that money on the table? Not a chance because I know its a dream worth growing but at the same time I know CTFO is in prime position to pay my bills and build my future NOW!
What is the big difference in a popular product and how does that factor into what we do with network marketing?
Well, popular doesn’t always guarantee success but buzz does and a popular product always has more buzz. Buzz equals pop culture. Does that spell a death blow to older companies? Hell no, but it changes the way affiliates in older companies like the 22-year old SFI have to run their business. SFI has over 2 decades of success building because they predict change and supply new products for new demands but only a few of us know the secret to keeping an older Network Marketing company fresh.
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Older companies get bogged down in the process of recruiting down lines and thus sales go flat or increase slowly ion new products. People are still trying to recruit into the 20-year business based on what you earn instead of what you sell and that is how the air is sucked out of the room. A company with Pop is all about the product, the product is hot, its new, its the reason to be here. The product position is clear and people want it.
What’s more is a Pop, or buzz about a product even if from an old company drives opportunity seekers. It drives them in by the bus, truck, boat, and plane and I think I hear a train whistle somewhere.
Old companies need a culture of POP to keep relevant and aid in not just new recruiting but in successful product launches.
One of the reasons for the slow adoption of the hot new products at SFI is that so many have been pop free. They have joined because the company is old, reliable, trusted, and others have made great money there. The problem is they have never been a part of a product launch. TripleClicks launched a decade back, Price benders has already run its course and the fad in penny auctions has lost steam making the Astro Auction Hybrid a hard sell on a good day. I love those auctions but they just aren’t going to pop the way Rewardical, and Localvantia have the potential to.
So why is POP so damned good?
Even an old company needs to have a method in place to rapidly deploy and position new products. They need buzz teams and evangelical members shouting their praises from the tops of every tall building. If they don’t get it lean times happen and they actually contract during a launch. That has happened a lot in the ECommergy Launch because many of the members are going from selling everything under the sun from TripleClicks to selling a strict niche item and are confused.
They don’t see someone paying a monthly fee for information in the age of Goggle. They know its nice to get rewards but don’t know why a store would spend money on them. So they promote what they do understand which is the old way to join, buy, find others and get them to join and buy.
There are two ends of a network marketing company.
The first end is the Product and the second is the opportunity and it should always be in that order. SFI has lost that order in about 85-90% of its affiliates. They are so busy building down lines most don’t even realize the company sells 5,000 other products not called a Tcredit. No Bull Poop I just spoke with an affiliate the other day that had to ask if there was something else he could buy besides t-credits because he was no good at winning auctions and his sponsor’s plan was just bid them off to cash out Rewardicals.
You have to have your product first and foremost in your mind or you will contract and shrink.
Opportunities may put 2 million boots on the ground selling but products put 20 million or more people into the business buying. At the end of the day, you can have a million-member team and not one damned soul will make a dime without sales. Network marketing is a sales business, it doesn’t have an MLM crutch.
With MLM you have no choice, to be a seller you have to have an auto-ship. Every opportunity seeker is a mandatory customer, but with Network Marketing the program is free to join so tons of people will join free and stay free until some fine day they realize there is something worth buying.
If Network Marketing is done right every network marketer will start as a customer and be an evangelical for the product and then discover how much money their passion for the product allows them to make. I have an ECommergy subscription and am neck deep in Rewardicals and as of the 18th when SFI pays me I will be all about CBD Oil as well because I want to continue this shout about the hot new trend in healthy living.
Buzz and Pop also mean a product can sell for more and pay greater commissions so it pays big to be a big customer and total passionate fool shouting everywhere to come to see this. CTFO has an average ticket over $80 a month per customer where SFI is lucky to get $30 average tickets from those who do decide to buy something. With CBD Hemp Oil you can sell a complete product line package for $700+ to a single buyer. You have true big-ticket potential but most of it is because the company has Product positioning and POP.
So how does that affect my team building in Network Marketing?
When training your new recruits teach them to promote sales at least 60% of the time and the opportunity no more than 40% of the time. Show them the fever surrounding product launches and teach them about product positioning and building BUZZ. If you do this as your company grows older you won’t have to worry about sales stagnating because your team will be putting more effort into selling already.
When an older company releases updates to products and new product lines you will be ready with a trained unit schooled in POP. As other teams scramble to patch leaks you will continue to triple your income because of being in the right position at the right time. Your team will make any time, the right time.
Andy Zeus Anderson
20 year veteran of network marketing with plenty of failure in my portfolio, writing my ticket to success and taking your booty with me. If you loved this post leave a comment, liked it hit share, want to join me in my new or old endeavors click a link. Hate me, well I get that a lot.