When, you ask a question, like how to get more social media traffic to your website you are generally looking to expand the reach of on-site tools like social share buttons. Your plan may include off-site tools like the profiles themselves you created but you may be overlooking other social media on your sites like maximizing use of comments and testimonials.
More so you might look at adding tools like an e-mail marketing software like Rocket Responder called an autoresponder.
In other posts I have written I have talked about how social media followers are like any other subscriber for your blog. They follow to get more information and read your future post.
Your e-mail marketing software is like a collection point for followers and distribution point for content and it is going to be filled with people who want to see your new post, new offers, and basically continue to build a social relationship. These followers get more than a small blurb from you when your e-mail newsletter goes out and have almost immediate access to your social media traffic starting points with every post.
They are subscribers meaning they are action takers. As action takers, they are as apt to click your social media sharing buttons as they are to request more information for themselves. I told you before that social media is selfish. These followers and subscribers of yours need fresh content to share in order to have their ego’s stroked with likes and retweets or shares and thus a new wave of social traffic begins from your current fan base.
By focusing on getting additional shares from your current subscribers also brings old friends back to new content. You don’t start over as a person with no traffic to your site. You are clicks away from announcing new content via e-mail and social media to people who already love you.
Keep them happy and give them click bait headlines with great content to share and they will become a not so silent sales force. But the secret is not so much in the easy to use tools like Rocket Responder but in attracting a wave of new interest while sparking thought among your base and firing them up to share even more.
Your headlines are a big factor as most social media shows them and only a few other words. Having good clickbait is vital to gain the interest of other humans in reading but what does click bait look like?
Sample Click Bait: Solves a problem, shocks the reader, creates suspense, calls someone well-known out for debate.
If, you use the most common which is filling a need you need to find a short but descriptive way to get your message across. If your goal is to shock the reader you need to make a claim like, “My Widget is better than XYZ because it’s Cool” or however you wish to attack with shock and awe. It could be “End Nose Bleeds Forever, click here for the secret” or any text that makes a BOLD CLAIM you will back up in your post.
Creating suspense could be an article excerpt that ends in a cliffhanger or unfinished business. An example of such suspense would be, “Joan learned to control her credit card debt and save thousands of dollars a year ( read here)” and you guessed it, deliver your message inside your post.
Go after the content of a top expert in your niche or celebrity is known to have an interest in your topic can result in retweets, awareness, and of course, you might go viral or get massive attention. A headline like, ” Ten things Jimmy Crack Corn didn’t tell you about Little Bo Peep” Couple attract Jimmy as well as his fans and anyone interested in Ms. Peep. If, you deliver good content that actually delivers to your claim Jimmy will gladly give you a shout out in many cases which will put his fans in a frenzy.
You need what is called an ethical bribe or gift of value to offer subscribers so you continue to get people on your autoresponder list. Keep doing giveaways and promoting freebies offered by other marketers and give real value in your blog and your newsletters instead of just advertising.
It’s OK to have product placements like mine of Rocket Responder in this post but be sure any product mentions also add value. I chose Rocket Responder myself because not only is it one of the easiest to use it is also just $20 a month for unlimited list size and unlimited sent e-mails. Again we perceive real value in the offer as it’s the same email marketing software we used to deliver the Affiliate 3 Percent Newsletter.
The big thing though is to give more content and more gifts of value that the consumer or follower can expect and they will be more inclined to share more content and thus send even more traffic. Every new share has the potential to grow your list of subscribers and followers, which in turn increases the traffic again with new people seeing their social media shares with each new post.
Don’t forget to use click bait and good customer service skills, and above all be a human. Have a contact page as we do. Actually, man your social media accounts and answer important non SPAM Direct Messages and @replies so people see that you are real and that they matter to you.
Last but not the least share this post if you like it and leave a comment. If, you do this you and I can start a conversation and that in turn will increase the popularity of the content and drive more social shares as well.
I know I mentioned the comment box early on and focused more on great content and e-mail marketing to drive unlimited social media traffic, but comments are very important as well because engagement is a gold mine. Your readers will tell you what they want or need to see next.