Today we ask the question of what is social media for business and how that relates to affiliate marketing. We will cover things like the attitude of social media and how to get a hand up on your competition. We will discuss social interaction and what is wrong with most affiliate marketer’s approach to social media and why they fail.
Social media for business is an extension of your customer service into a broad and global marketplace. We reach social media stardom from posting engaging stories of our community and culture. Company culture factors heavy in social media success. Likewise, culture is something seldom explored by affiliate marketers.
Being aware of the things you do and how you can use these things as tools in your business will help to answer your question. Social media marketing is for any business and affiliate marketers can build a massive online presence in social media and turn it into sales.
Affiliates often jump into social media with no training and an idea they can just throw out affiliate links and suddenly sales will happen. Fact is you should almost never use an affiliate link inside a social media network. The one exception is a requested link through Messenger or Snapchat but even then conversions are higher sending the contact to a review or capture page on your site for the program.
- A Blog – Sounds a bit unusual but a blog gives you a place where you can carve off a portion of the crowd and feed them information that is designed to get the sale.
- An e-mail marketing software called an autoresponder – Unless you prefer repeating the same pitch to 5,000 people you will need one.
- Social Media Management tools.– You need something to schedule post, to help see what people are saying about your business, and to make cross channel communication easier. When you work multiple social media accounts it is a must.
- A graphics tool like PhotoShop or Canva – A Photo or graphics program is all but required today but are fairly simple to learn to do basic social media graphics and quotes. Don’t get heavy into them just learn to add text to a colored background or imported image.
- Option screenshot video like Camtasia. This is a power tool, especially if you are also good with PowerPoint presentations to create video tutorials for YouTube. Massive traffic can come from just one viral video. You will be creating your script as you blog most of the time.
The first question you need to ask in developing a social media marketing strategy is, “who is my customer?” Regardlessof blogging for affiliate products or adding a post to Facebook Groups. When you boil down who needs the product or opportunity you have to share consider the following. Who needs this? Why do they need my product? When do they need it? How will they use it? And then ask how much they are willing to pay for it because many will pay more for service and features when you have more than one similar product.
Once you know who your customer is you know what groups they will hang out in, what interest they will have on open graph. Open Graph is a social media data system first developed by Facebook and now in use by nearly every social media network out there to drive advertising demographics. A Demographic is a person’s interest, age range, sex, and shopping habits and where possible income. Using these numbers helps target Facebook Ads, Twitter Ads, and Adwords so you can narrow down to those customers you need and not have to throw money out the window trying to recruit everybody.
Once you learn the principles of marketing your business using social media you will find that you will require Facebook Ads and Twitter Ads less but you will be able to afford them more. My advice is to start small and get used to targeting low-cost keywords and scale up as revenue starts to flow. Never keep them out of mind but be comfortable on niche selection before you spend money. What is social media for business if you spend more than you earn?
The big question should not be should I invest in Facebook Ads but instead what should I spend the money on. Many think they can send people to a program link or home page and have success. This couldn’t be further from the truth. You remember the blog I said you need? Get in the habit of writing reviews for the products you offer and content that is in the same niche as the review that you can link to it. I have done this above linking my Wealthy Affiliate program review for 2018 under where I told you that you need a blog.
Writing this content will help you build the discovery, research, and purchase phases of the buying chain or sales funnel. Adding in an ethical bribe to join an e-mail newsletter is the icing on the cake as you can remarket and up-sell readers to the same or related products. Remember though to give them plenty of non-review content in between because that content will keep your subscribers opening your emails and on your list.
Not so fast Skippy. Attracting followers is not your focus, you can have 25,000 Twitter followers and get zero sales if you don’t have what is called social engagement. Social engagement begins with knowing the customer and what they want and what they need so you can provide them post, videos, and quotes they want to check out.
You need to realize that social media is a selfish beast. Even you use social media because you want people to see what you choose to share and want social validation for those interest. You don’t use it to view as you use it to learn, to share, to get feedback. Switching your social media marketing focus to being a servant first is a must. What is social media for business? It’s serving customer needs so they will, in turn, take interest in your online business.
By now, you know the importance of a blog, the benefit of an autoresponder, and how to tell who your customer is. In the future blog post, we will discuss social media marketing tools, but you now know a bit about choosing content to share. You have a rough overview of how to choose content for your readers. You know that social engagement. The act of getting people to take action such as read, follow, like, share, or sign up is now at hand. You even know where to learn to blog if you read my review. In short, you can answer the question, “What is social media for business?“.