What is Social Media for Business

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Today we ask the question of what is social media for business and how that relates to affiliate marketing. We will cover things like the attitude of social media and how to get a hand up on your competition. We will discuss social interaction and what is wrong with most affiliate marketer’s approach to social media and why they fail.

What is social media for business

What is social media for business?

Social media for business is an extension of your customer service into a broad and global marketplace. We reach social media stardom from posting engaging stories of our community and culture. Company culture factors heavy in social media success. Likewise, culture is something seldom explored by affiliate marketers.

Being aware of the things you do and how you can use these things as tools in your business will help to answer your question. Social media marketing is for any business and affiliate marketers can build a massive online presence in social media and turn it into sales.

So what is social media for business when it comes to affiliate marketing?

Affiliates often jump into social media with no training and an idea they can just throw out affiliate links and suddenly sales will happen. Fact is you should almost never use an affiliate link inside a social media network. The one exception is a requested link through Messenger or Snapchat but even then conversions are higher sending the contact to a review or capture page on your site for the program.

Tools needed for affiliate marketers to use social media for business.

  • A Blog – Sounds a bit unusual but a blog gives you a place where you can carve off a portion of the crowd and feed them information that is designed to get the sale.

>>>> Read our Wealthy Affiliate Review to learn all about Affiliate Blogging<<<<

    • An e-mail marketing software called an autoresponder – Unless you prefer repeating the same pitch to 5,000 people you will need one.
    • Social Media Management tools.– You need something to schedule post, to help see what people are saying about your business, and to make cross channel communication easier. When you work multiple social media accounts it is a must.
    • A graphics tool like PhotoShop or Canva – A Photo or graphics program is all but required today but are fairly simple to learn to do basic social media graphics and quotes. Don’t get heavy into them just learn to add text to a colored background or imported image.
  • Option screenshot video like Camtasia. This is a power tool, especially if you are also good with PowerPoint presentations to create video tutorials for YouTube. Massive traffic can come from just one viral video. You will be creating your script as you blog most of the time.

What is social media for business – Who is my customer?

The first question you need to ask in developing a social media marketing strategy is, “who is my customer?” RegardlessKnow your customer of blogging for affiliate products or adding a post to Facebook Groups. When you boil down who needs the product or opportunity you have to share consider the following. Who needs this? Why do they need my product? When do they need it? How will they use it? And then ask how much they are willing to pay for it because many will pay more for service and features when you have more than one similar product.

Once you know who your customer is you know what groups they will hang out in, what interest they will have on open graph. Open Graph is a social media data system first developed by Facebook and now in use by nearly every social media network out there to drive advertising demographics. A Demographic is a person’s interest, age range, sex, and shopping habits and where possible income. Using these numbers helps target Facebook Ads, Twitter Ads, and Adwords so you can narrow down to those customers you need and not have to throw money out the window trying to recruit everybody.

What is social media for business and should I plan on buying Facebook Ads?

Once you learn the principles of marketing your business using social media you will find that you will require Facebook Ads and Twitter Ads less but you will be able to afford them more. My advice is to start small and get used to targeting low-cost keywords and scale up as revenue starts to flow. Never keep them out of mind but be comfortable on niche selection before you spend money. What is social media for business if you spend more than you earn?

The big question should not be should I invest in Facebook Ads but instead what should I spend the money on. Many think they can send people to a program link or home page and have success. This couldn’t be further from the truth. You remember the blog I said you need? Get in the habit of writing reviews for the products you offer and content that is in the same niche as the review that you can link to it. I have done this above linking my Wealthy Affiliate program review for 2018 under where I told you that you need a blog.

Writing this content will help you build the discovery, research, and purchase phases of the buying chain or sales funnel. Adding in an ethical bribe to join an e-mail newsletter is the icing on the cake as you can remarket and up-sell readers to the same or related products. Remember though to give them plenty of non-review content in between because that content will keep your subscribers opening your emails and on your list.

Who do you want following you

OK, you have been answering the questions of what is social media for business but how do I attract followers?

Not so fast Skippy. Attracting followers is not your focus, you can have 25,000 Twitter followers and get zero sales if you don’t have what is called social engagement. Social engagement begins with knowing the customer and what they want and what they need so you can provide them post, videos, and quotes they want to check out.

You need to realize that social media is a selfish beast. Even you use social media because you want people to see what you choose to share and want social validation for those interest. You don’t use it to view as you use it to learn, to share, to get feedback. Switching your social media marketing focus to being a servant first is a must. What is social media for business? It’s serving customer needs so they will, in turn, take interest in your online business.

What is Social Media for Business Summary?

By now, you know the importance of a blog, the benefit of an autoresponder, and how to tell who your customer is. In the future blog post, we will discuss social media marketing tools, but you now know a bit about choosing content to share. You have a rough overview of how to choose content for your readers. You know that social engagement. The act of getting people to take action such as read, follow, like, share, or sign up is now at hand. You even know where to learn to blog if you read my review. In short, you can answer the question, “What is social media for business?“.

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10 thoughts on “What is Social Media for Business”

  1. This is a really great post. I’m having some trouble getting my head around the whole ins and outs of utilising social media for my business (particularly Twitter) so I could be doing with all the help I can get! 🙂 I’ll be having a better look through your posts, and taking plenty of notes. I like the flow of your writing – you explain everything so clearly without bombarding your reader with jargon, which is just what I need. Nice post, thanks 🙂

  2. Hi Andy

    A great, easy to understand overview of social media for business, thank you.

    The thing that I find confusing is knowing which social media platforms to use. Sure Facebook and Twitter are probably standards but does one need more?

    Do you have to sign up at all platforms and how on earth does one find the time to manage them all?

    I’d really appreciate hearing your thoughts about this.


    • 5 parts integration, 2 parts automation, and a prayer will help you track all of your social media. How many networks is something you must decide because you do have human limits. I mainly use Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. My blogs are not visual enough to benefit from Instagram. I also use niche and start up affiliate sites like Empire/Kred, IMFaceplate, Apsense, and IBO Toolbox where I can focus market bloggers and affiliate marketers. Sad to say automation has not caught up to include startups and nich social media yet so I spend a lot of time maintaining connections with huge followings at most networks.

      I use Twitter, FB, and G+ the most. Thanks for a great blog comment.

  3. I use social media myself for getting my online business out there to the masses and it can be an extremely powerful strategy.

    But I see a number of affiliates using social media the wrong way. For example, they constantly update their statuses with affiliate links, spam groups with links and send friend requests just for the purposes of inviting them to their affiliate groups instead of actually interacting.

    When marketers use the right tools, learn how to use social media the way it should be used, and also run paid ad campaigns on Facebook as well as pay for Instagram shoutouts, they can build successful businesses.


  4. I am not a big fan of social media but you are absolutely right. Success in online business or to be precise in affiliate marketing is almost impossible without the use of Social media so any advice is more than welcome. Especially for beginners. Facebook Ads could be useful but also you can lose money if you don’t do it properly. I really hope you will make some tutorials on this subject on your blog. Looking forward to reading your new posts about Social media advertising for affiliate marketers.

    • I will be covering each of the major social networks over the course of the next month as a single article doesn’t do such a vital networking tool any justice. Affiliate marketing doesn’t have to be done with social media unless you realize that blogs and social media are one and the same just you control the network and decide where the conversation goes. You feed on Facebook or Google Plus is like a blog feed but of every author connected in your social network. Post often called blurbs are what is called micro-blogging by developers and industry insiders. Forums are also social networks that consist of multiple authors confined into a group type set of categories. And of course we all have friends, family, co-workers, and co-members who are all part of our social networks. OK you’re right we can’t do it without social networking.

  5. I am thinking of using Social Media Management tools. But after a research I need to ask you these questions. First of all, how frequent I should post to social media with these tools? Is there any sweet spot like 1 time per week? And should I manually do it sometimes? I read that google can reward the sites when this is the case.

    • I automate repetitive messages like affiliate reviews I am featuring at one every 5-7 hours only 1 time daily per review. I make a minimum 2 manual post per day usually during my adjusted peak posting time 12 noon Arizona time. Google boost pages for Social Signals, not just when you post but when someone else post. My most active account right now is actually the brand new one for Affiliate 3 Percent at https://twitter.com/affiliate3pct but I still get massive visitor traffic on certain stories with my main account @thefreeguru which has 15,600 followers as opposed to 670 on the first account. Needless to say numbers are not as good as interaction. Groups and pages for your blogs work well on Facebook, and I have a home business group on Google plus as well that is good for a few clicks and hits.


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